by Mark McKay | Jun 19, 2025
CROWDFUNDING INFINITY THE CHALLENGE After the record-breaking success of Yayoi Kusama’s Infinity Mirrors exhibition at the Art Gallery of Ontario, the AGO had an unprecedented opportunity: acquire its own Infinity Room for $2 million. With limited acquisition funds...
by Mark McKay | May 19, 2025
BUILDING A B2B Community THE CHALLENGE With thousands of frontline staff influencing cannabis purchases across the country, Organigram needed a more scalable and efficient way to connect with budtenders — the key retail associates selling our products. Traditional rep...
by Mark McKay | May 18, 2025
CORPORATE COMMUNICATIONS THE CHALLENGE Organigram needed to elevate its corporate profile to reflect its rapid growth, increasing global reach, and leadership within the sector. Our goal was to position Organigram as a credible, future-facing voice in cannabis,...
by Mark McKay | May 18, 2025
Cross-functional CONTENT STRATEGY THE CHALLENGE When the pandemic forced the Art Gallery of Ontario (AGO) to close its doors, the organization faced a critical challenge: how to stay connected with its audience without in-person visits. Maintaining engagement with...
by Mark McKay | May 18, 2025
GOVERNMENT ADVOCACY THE CHALLENGE Concerns were growing across the cannabis industry about inflated THC labeling. These inflated claims misled consumers, gave an unfair advantage to non-compliant producers, and weakened public trust in the legal market. Despite...
