by Mark McKay | May 18, 2025
Cross-functional CONTENT STRATEGY THE CHALLENGE When the pandemic forced the Art Gallery of Ontario (AGO) to close its doors, the organization faced a critical challenge: how to stay connected with its audience without in-person visits. Maintaining engagement with...
by Mark McKay | Jul 29, 2022
Improving the customer journey OPPORTUNITY The Art Gallery of Ontario (AGO) wanted to improve its digital experience and customer journey to make it easier for visitors to buy tickets, increase conversions, and enhance in-gallery engagement. To achieve this, the AGO...
