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Purpose-Led.
Data-Driven.
Results-Focused.

Aligning marketing, communications, and business strategy to drive impact.

See My Work

DRIVING IMPACT WITH
STRATEGY & STORYTELLING

 
I bring 20+ years of experience driving growth, modernization, and storytelling for brands across highly regulated and purpose-driven sectors. From cannabis and government to education and tech, I’ve led marketing, communications, digital, and creative teams through moments of transformation.
 
Whether in the VP seat or as a trusted advisor, I bridge strategy with execution to build brands, influence perception, and move audiences to action.

Reach out to me on LinkedIn.

 

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How I Drive Impact

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Brand & Reputation Leadership

Aligning brand, reputation, and messaging with business objectives across every touchpoint.

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Strategic
Communications

Driving trust, clarity, and action through internal communications, executive visibility, and public affairs.

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Digital & Content Transformation

Driving trust, clarity, and action through internal alignment, executive visibility, and external influence.

FEATURED WORK

AGO Walker Court

DIGITAL MARKETING & BRAND BUILDING

Led SHRED’s digital marketing strategy, driving record engagement, optimizing paid media, and setting a new benchmark for brand performance in cannabis.

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AGO Walker Court

CONTENT STRATEGY

Led content strategy for the Art Gallery of Ontario driving record digital engagement and audience growth through storytelling and virtual events.

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AGO Walker Court

CORPORATE COMMUNICATIONS

Led Organigram’s corporate communications strategy, increasing share of voice, elevating executive visibility, and supporting a major rebrand and acquisition.

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WHO I’VE WORKED WITH