Danone and Activia sponsored the Campaign for Inside Health – a network of savvy mom’s working together to live a healthy lifestyle.
I could really identify with this project. My wife and son are big Activia eaters so I had a strong sense of the brand going in.
When Sean Moffitt from Agent Wildfire originally approached me with this project he had several different concepts – all of them good. Together we determined what would work best for their audience and decided on an animated video.
I had done several animated videos before this that used typography. For The Campaign for Inside Health I wanted to do something different. The video uses a lot of imagery which I chose specifically for the audience and I think it really helped to convey the message.